Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

The common belief is that because search engines don't index the content within a Flash website properly, the technology doesn't mix with SEO The 'content is king' message is everywhere you look

Engaging interactive content is being used more and more to increase brand awareness on the web, quite simply because it works Promotional Flash games can keep people focused on your brand for extended periods and coming back for more

Engaging interactive content is being used more and more to increase brand awareness on the web, quite simply because it works. Promotional Flash games can keep people focused on your brand for extended periods and coming back for more. When considering a web based Flash game there are two main options available to you. Licensing a pre-built, off the shelf game or a custom solution, designed and built from scratch. So, which is best for you?